The Difference Between Web Analytics and Marketing Analytics

So what exactly makes marketing analytics different than web analytics? HubSpot CMO Mike Volpe can clarify:

“Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.”

Couldn’t have said it better myself, boss!

With marketing analytics, marketers can understand… read more >

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About Kaleidsocope Advertising & Marketing
Kaleidoscope Advertising & emarketing specialises in full-service email marketing campaigns for clients. Using a scientific methodology based on eye-tracking studies we create sales for corporate clients.

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