Beginner’s Guide to SEO: Best Practices

By Steven Bradley

Search engine optimization is a complex subject, especially when you consider all the information and misinformation readily available online. Unfortunately it’s often hard to tell which is which. Does the latest tactic you’re reading about work? Does it work for all sites? Only some sites? Or is just another crackpot theory that sounds reasonable, but will never help to improve search traffic to your site?

Let’s face it SEO can become very confusing. The good news is it doesn’t have to be. The basics of SEO are actually quite easy to understand and if you give yourself a good foundation in learning search engine optimization you’ll be able to sort fact from fiction much more easily and you’ll have the tools to delve into more advanced SEO concepts.

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About Kaleidsocope Advertising & Marketing
Kaleidoscope Advertising & emarketing specialises in full-service email marketing campaigns for clients. Using a scientific methodology based on eye-tracking studies we create sales for corporate clients.

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