19 Email Deliverability Terms Every Marketer Should Know

1) Acceptance Rate

The percentage of email messages that are accepted by the mail server. Note that an email being accepted by the mail server does not necessarily mean it will get to an inbox.

2) Black List

A list that denotes a sender as a spammer, making it difficult for the sender to get future emails into an inbox.

3) CAN–SPAM Act

Short for ‘Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003,’ it’s a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act. You can read more about how to make sure your email adheres to this law in this post.

4) Deliverability

The ability to get an email into the intended recipient’s inbox.

5) DKIM (DomainKeys Identified Mail)

Also known as “digital signature,” this is a method for associating a domain name with an email message, allowing a person, role, or organization to claim some responsibility for the message. A digital signature gives recipients a reason to believe the email message was created by a known sender and was not altered in transit.

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About Kaleidsocope Advertising & Marketing
Kaleidoscope Advertising & emarketing specialises in full-service email marketing campaigns for clients. Using a scientific methodology based on eye-tracking studies we create sales for corporate clients.

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