15 Things People Hate About Your Website

1) Pop-Up Ads

Let’s get the most obvious one out of the way. Pop-ups are seriously annoying. Yes, a pop-up could get you a few new email subscribers, but is that really worth all the traffic you lose when visitors abandon your site in annoyance? Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks.

2) Automatically Playing Multimedia Content When a Page Loads

Shhhh! I wasn’t supposed to be on this site at work! If someone’s enjoying what they thought was a silent browsing session and they’re bombarded with your theme song or a talking head on a video for which they didn’t press “play” and can’t find the button for “stop,” what do you think they’re going to do? Some might fumble for their mute button, but I can more easily locate the back button in my browser than my computer’s volume controls. Let visitors choose to play your multimedia content; don’t force it on them.

3) Disorienting Animations

You’re probably familiar with the blink test by now — the 3 seconds users have to orient themselves on any given web page before they click ‘back’ in their browser. Animations, auto-play videos, blinking and flashing paid advertisements, and other interactive entertainment may seem really cool (I’m sure it’s very well designed!) but it detracts from a visitor’s focus during those critical 3 seconds. Nix the animations, and let visitors focus on what they can do on that page with clearly written headlines and explanatory copy.

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25 Clever ways to grow your eMail marketing list

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed — and if you want them to forward it to their friends, family, and colleagues that aren’t already on your email list.

2) Create a new lead-gen offer — like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. If you’re having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

3) Host an online webinar and collect email addresses at registration.

4) Create a free, online tool or resource and have users sign up with their email address. For example, HubSpot has created plenty of free tools to use for prospect and lead generation — most recently Marketing Grader.

5) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.

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