The Importance of Social Media in your Business

Some interesting stats:

To reach 50 million users:
–          Radio took 38 years
–          TV took 13 years
–          Internet took 4 years
–          Facebook took 5 months

– Facebook averages 700 000 new members each day
– There are over 250 million blogs on the internet
– There are 250 million tweets per day
– 4 billion YouTube videos played per day
– One hour of video is uploaded every second

Information is being consumed very differently compared to 20 years ago. (Buying a car for example)

Social Media has shifted how businesses interact with their customers as well as each other. 90% or consumers trust peer recommendations opposed to 14% trusting advertisements which is why Social Media is so important for our business.

eMarketing is no longer about websites but about relationships.

Whose job is Social Media? … EVERYONE’S!
Social media is a ‘Hybrid’ of marketing, advertising, public relations, customer service, consumer insight, creative and more and therefore social media must be considered as an initiative for a business, rather than a linear marketing activity.

BLOG?
–          A quick and convenient platform for new company information.
–          Connecting with your customers/viewers on a personal level (we must write about things that our target audience can relate to)
–          Great for encouraging visitors to view your website and inbound links to boost your Google ratings.
–          Gets the interest of potential clients which discover your company online
–          Feedback is very fast and simple for the viewer.

FACEBOOK? Connecting people personally
–          850 million users (50% log on to Facebook everyday)
–          People spend over 700 billion minutes per month on Facebook
–          Average member has 130 friends (who see their info shared etc)
–          More than 30 billion pieces of content shared each month (web links, blog posts, notes, photo albums etc)
–          10 000 new websites integrate Facebook every day
–          More than 200 million active users on Facebook mobile

Facebook objectives:
–          Creating a community
–          Building brand awareness
–          Sharing company and industry news
–          Educating your audience
–          Increasing web traffic
–          Getting people to interact with you and your company

Facebook pay-per-click? (Targets a very specific audience i.e. age, gender, location, likes and interests, education and work, connections on Facebook etc)
Marketplace ads can cost as little as R5 per day.

Objectives:
–          Increasing likes on a company’s Facebook page
–          Increasing traffic to a company website
–          Building brand awareness
–          Selling products or generating leads

TWITTER? Micro-blogging (small bursts of information)
–          Over 200 million members
–          1.1 million South African members
–          Jan 2012 – 110 million tweets per day = 1200 tweets per second
–          Mar 2012 – 250 million tweets per day
–          460 000 new twitter accounts per day
–          Jan 2008: twitter employed 8 staff – Mar 2012: twitter employed 400 staff

What to do on twitter:
–          Share links relating to your industry (videos, free guides, whitepapers, webinars)
–          Comment on topics etc relating to your industry (engage)
–          Retweet valuable info and links
–          Share important event info (that you are attending)
–          Participate in chats #chat #marketing #emailmarketing etc etc
–          Ask questions

YOUTUBE? (It’s easier to watch than read)
–          Over 4 billion views a day
–          60 hours of video uploaded every minute
–          Over 3 billion hours of video watched on YouTube every month
–          On twitter, 700 YouTube videos are shared each minute
–          On Facebook, 500 years of video are watched each day
–          YouTube mobile gets over 100 million views a day

If a picture is worth a thousand words, imagine what a video is worth!

Copyright of Kaleidoscope Advertising & Marketing May, 2012

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About Kaleidsocope Advertising & Marketing
Kaleidoscope Advertising & emarketing specialises in full-service email marketing campaigns for clients. Using a scientific methodology based on eye-tracking studies we create sales for corporate clients.

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