5 points to consider before you re-design your website

1. Is your website really fast? According to a Nielsen (USA) report, it’s the no 1 criteria for websites. People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous heavy pages that slow you down to a crawl.

2. Less is more. In our opinion, every page of a website should exist to create a sale. No more, no less. Period. Include only the content that encourages a visitor to buy.

3. Does the home page reflect “what’s in it for me?” for your viewer. Ruthlessly discard the PR, the corporate ego. If your product provides a solution to a pain-point, Voila… there’s your home page.

4. Whom are you trying to reach? Core target, lowest hanging fruit. And then, design your website to wear the style of your target market… colours, type, design and language style. NOT the style of your boardroom. It should feel like home for your viewer.

5. Is your offering clear, clear, clear? About benefits and solutions, not features.

Advertisements

About Kaleidsocope Advertising & Marketing
Kaleidoscope Advertising & emarketing specialises in full-service email marketing campaigns for clients. Using a scientific methodology based on eye-tracking studies we create sales for corporate clients.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: